Our French partner Mtarget, specialised in mix-media marketing, tells us what is thir point of view on Alphanumeric Sender ID usage in the SMS Marketing space.
SIGI’s “sms2citizen” solution enables city offices to communicate efficiently with registered citizens through SMS. The possibility to use “sms2citizen” as the sender ID of the message instead of an anonymous short code makes it easier for citizens to identify the sender of the communication.
The company needs to reach/inform persons everywhere in case of emergency or technical alerts and may expect acknowledgements from the end-users.
The mobile operator Post Telecom Luxembourg trusts on Mpulse’s services to send their regular Marketing/survey campaigns and orders follow-up.
Ministry of Eduction needs to send automaticaly through their website or mobile application.